This position requires the full understanding and active participation in fulfilling the mission of Orange Coast Medical Center. It is expected that the employee demonstrate behavior consistent with our core values: Integrity, Accountability, Best Practices, Compassion and Synergy. The employee shall support Orange Coast Medical Center’s strategic plan and participate in and advocate performance improvement/patient safety activities.
The Marketing Content Specialist is a shared position between Orange Coast Medical Center and Saddleback Medical Center. This position works closely with the entire marketing team in uploading content to our external Website. This includes resizing and uploading images, developing web copy for various care service lines, general hospital information, and updating physician profiles, credentials and bios online. The marketing content specialist will also share social media responsibilities at Orange Coast and at Saddleback, as needed, in addition to intranet posting through SharePoint for internal communications. The Marketing Content Specialist must possess excellent written and verbal communication skills and have experience in both Web writing and AP style journalistic writing. Candidate must also be able to learn new skills quickly, be technologically and digitally savvy, and be a self-starter.
Essential Functions and Responsibilities of the Job
Demonstrates ability to communicate clearly, effectively and professionally with various key audiences.
Ability to work well in a high-volume and diverse environment.
Ability to meet accelerated deadlines in a timely and efficient manner.
Excellent written and verbal communication skills.
Exhibits creative thinking skills.
Ability to be at work and be on time.
Ability to follow company policies, procedures and directives.
Ability to interact in a positive and constructive manner.
Ability to prioritize and multitask
Essential Job Outcomes
Writing and loading content to the Website (knowledge of Drupal CMS)
Optimizing Web content to build Web traffic to site (SEO)
Auditing hospital Web pages and keeping them up-to-date
Social media posting responsibilities – uploading and creating new content/ideas, scheduling posts - as needed
General graphic design ability (Proficient in Adobe Design Suite) – resizing images for Web, resizing files, creating social media templates in InDesign and assisting with Power Point presentations
Drafting copy for physician profile updates
Intranet posting assistance (Familiarity with SharePoint platform)
Bachelor’s Degree in Marketing, Communications, or other related field.
Internal Number: ORA002060
About MemorialCare Orange Coast Medical Center
Let us introduce ourselves. We're MemorialCare, a nonprofit health system that includes four hospitals, two medical groups, imaging centers, surgical centers and much more. As one of the leading health systems in Orange County and Los Angeles County, we're confident that no matter what your needs are, we have the teams, tools and know-how to support you every step of the way.